Anyone that is an advocate for wellness and self-worth is someone that we want to get to know more here at Taylor Magazine, and Annie Lawless is no exception! Annie was diagnosed with celiac disease in her childhood, and quickly realised that there is an important distinction between what you are putting in your body, and how you feel.
This realisation was when her wellness journey began, and since then she has been living a life focused on wellness and being the best version of yourself. Her business ventures, which focus on wellness, are also flourishing. Her latest is LAWLESS Beauty, with a sole focus on clean beauty products that are free from ingredients that damage skin.
We had a catch up with Annie, and got to know lots more about her lifestyle, her business tips and tricks and her exciting new company, LAWLESS Beauty…
“Many of us (myself included) are completely consumed with our day-to-day work, stresses, lives, that we forget to step back and take a breather. Whether it’s taking an hour to take a yoga class or setting time aside at night to completely go offline, it’s important to take some time for yourself each day.” – Annie Lawless
Taylor Magazine: First, tell us a bit about you and what you do!
Annie Lawless: I am the founder and CEO of LAWLESS Beauty, a cosmetics line dedicated to using high-quality, clean AF ingredients that is also chic, sexy, and high-performance.
Taylor Magazine: Talk to us about your wellness journey and how this has got you to where you are today.
Annie Lawless: I grew up suffering from chronic eczema due to Celiac Disease. After I changed my diet, my eczema completely cleared up and I quickly realised that what goes into our bodies directly affects how we look and feel. That’s where my passion and slight obsession for wellness stems from. LAWLESS is a culmination of both my passions for living a healthy lifestyle and my love for makeup. There are so many awful ingredients in makeup today, I wanted to create toxin-free products everyone can feel and look good using.
Taylor Magazine: What is your favourite thing about what you do?
Annie Lawless: I love that I’m able to express my creativity every single day with LAWLESS. I block off a section of my day to devote completely to testing new samples, formulations, colours etc. I love stepping away from my computer screen to get my creative juices flowing!
Taylor Magazine: You’re a founder of one of the largest juice companies in the US, Suja Juice. Tell us a bit more about this and your success within the company.
Annie Lawless: Suja started as a small company where we were hand-delivering juices to homes throughout San Diego, As its co-founder, it’s been so amazing to see the growth of Suja and taking those learning experiences in the wellness space to mould my passion for beauty.
“It’s mind-blowing and truly humbling to see people really respond positively to the work I’m so passionate about.” – Annie Lawless
Taylor Magazine: How does it feel to be on the Forbes 30 Under 30 list?
Annie Lawless: It’s mind-blowing and truly humbling to see people really respond positively to the work I’m so passionate about. I devote my time to projects and work I believe in, and to be a part of a prestigious list of people I look up to is amazing.
Taylor Magazine: What has been your career highlight?
Annie Lawless: LAWLESS getting into Sephora stores has been a huge highlight so far. I’ve always gone into Sephora looking for the best in products and in makeup advice, so seeing LAWLESS on shelves in stores has been so exciting.
Taylor Magazine: And what challenges have you faced?
Annie Lawless: There are many different moving parts to launching and executing the vision you have for your business. The timeline for all these moving parts have probably been the most challenging obstacle I had to learn from.
Taylor Magazine: Why do you think self-care is important in keeping a healthy mind and body?
Annie Lawless: Many of us (myself included) are completely consumed with our day-to-day work, stresses, lives, that we forget to step back and take a breather. Whether it’s taking an hour to take a yoga class or setting time aside at night to completely go offline, it’s important to take some time for yourself each day.
Taylor Magazine: And what would be your top piece of wellness advice?
Annie Lawless: Whether it’s incorporating more wholesome foods into your diet or changing out your makeup bag to include products with naturally-derived ingredients, it’s all about progress. Making drastic changes at once can be difficult to maintain, so start with simple adjustments.
Taylor Magazine: And what do you like to do to relax and unwind when things get a bit stressful?
Annie Lawless: I pretty much spend all my free time at Rancho Valencia Resort in Rancho Santa Fe because it’s like a sanctuary for me. I love relaxing and recharging with a massage, taking yoga classes, then grabbing dinner at The Pony Room with my husband.
Taylor Magazine: What’s your motto or the advice you always live by?
Annie Lawless: Always have passion for what you’re doing! You can literally do anything you want without boundaries if you’re willing to push yourself and go for it.
“Always have passion for what you’re doing! You can literally do anything you want without boundaries if you’re willing to push yourself and go for it.” – Annie Lawless
Taylor Magazine: Tell us 3 things you can’t live without.
Annie Lawless: LAWLESS Liquid Lipsticks in Jake (my husband’s favourite shade on me!) and Cameron (my go-to everyday nude), a good black eyeliner, LAWLESS Woke Up Like This Foundation in Arizona, and my phone!
Taylor Magazine: What are your main interests and hobbies?
Annie Lawless: I really value my health and my personal relationships. I meditate each morning, enjoy long beach walks with my husband, and yoga.
Taylor Magazine: What should we look out for from you in the near future?
Annie Lawless: We just launched our new talc-free Seal The Deal loose setting powders, which pair perfectly with our silicone-free Woke Up Like This Flawless Finish Foundations. I will be releasing many more exciting, toxin-free products so keep an eye out!